KUB Billboards
Pamela Rosenkranz
House of Meme
17 | 04 – 04 | 07 | 2021

Digital imagery, magical green, and layers of pink radiate from the billboards along Seestraße in Bregenz. Pamela Rosenkranz locates such imagery on the Internet, on the sites of stock photography agencies, enhancing them with a mixture of shimmering materials and pigments in complementary colors. The result is an imagery whose original motif is, to an extent, either emphasized or concealed by the intensity of its colors. The images become exposed in their materiality, employing strategies of both shielding and revealing that not only protect them but also expose them to the elements, becoming part of a biological process that even works of art are subjected to.

The KUB billboards located on Seestraße, the main thoroughfare in Bregenz, are an integral part of Kunsthaus Bregenz’s program, extending each KUB exhibition into public space.