For the second project of the new KUB Billboards series the Canadian duo Feminist Land Art Retreat will develop a new, site-specific work for the seven billboards along the Seestraße in Bregenz. Initiated in 2010 on the occasion of an exhibition investigating 3rd Wave feminism in Vancouver, the duo produced a protest-poster style advertisement for an upcoming retreat with two mirrored upsidedown images of Robert Smithson's Spiral Jetty. The focus of the project subsequently shifted from the creation of a retreat itself, to the creation of an imaginative space — a space manifested by language that can also act as a reality. Feminist Land Art Retreat uses commonly recognized and art historical imagery as well as humour to reveal familiar visual tropes of radicality, and disrupt assumptions of what Feminism looks like.

In the subsequent years Feminist Land Art Retreat has produced various forms of promotional material for public circulation such as posters, t-shirts, postcards, and temporary tattoos, and more recently exhibitions and performances. Working with the specifics of each situation, Feminist Land Art Retreat takes on different guises, using established visual forms to camouflage itself. Rather than re-performing the familiar utopian construction of an actual retreat itself — a space away from the worries of modern life– Feminist Land Art Retreat, as a proposition, attempts to open up potential within our immediate surroundings both physically and mentally.

For KUB Billboards Feminist Land Art Retreat explores proliferated images of women in spa advertisements to unfold the myths being produced around them. Bodies covered in mud appear as a canvas for projections around artistic creation and essentialist ideas of female sexuality and nature, and turn into sculpted masses of material.