The billboards located on Seestraße, the main thoroughfare in Bregenz, are an integral part of Kunsthaus Bregenz's program. In 2019 they will return to their original form, extending each exhibition in Kunsthaus Bregenz into public space.

For KUB Billboards, Thomas Schütte, together with Kunsthaus Bregenz, has selected six images from his series Blues Men from 2018. The portrait series pays homage to the great musicians from the history of American music, enabling KUB Billboards to create a visible link between music and visual art during the summer exhibition and the Bregenz Festival. The original watercolors from the Blues Men series are being simultaneously exhibited at Kunsthaus Bregenz.